The Martin Agency Case Study

Martin Agency Case Study

Quantitative Consumer Insights Solutions at The Martin Agency

“Headquartered in Richmond, Virginia, The Martin Agency is a full-service agency offering unified advertising, direct response, public relations and interactive. Clients include ALLTEL, AXA Financial, Coca-Cola, GEICO, Hanes, Olympus, PING, Seiko, TVLand and UPS.”

“QuestionPro offers consumer researchers a balance of flexibility and sophistication that is hard to find in other online survey services. This results in much more robust quantitative consumer insights that are critical to supporting relevant brand strategies and messages. Add to this QuestionPro's high level of customer service, attention to detail and efficiency and you've got a great marketing research partner that you can depend on time and time again.”

Lauren Tucker, Vice President, Group Planning Director

The Martin Agency Challenges

The Martin agency had a client who needed research turned around quickly. In under a week, the client needed some data to understand travel tendencies of vacation travelers. The research aimed to gather information on the client's overall brand strength and where they stood competitively as a vacation destination.

The Martin Agency Solutions

The Martin Agency chose QuestionPro Survey Software for it's ease of use and advanced feature set for delivering market research surveys via the web. In under a day, a survey was developed using the intuitive QuestionPro interface. QuestionPro matched The Martin Agency up with a highly targeted list of survey participants and the survey was blasted by mid-week.

The Martin Agency Result

The project opened on Monday and closed on the Thursday of that same week. The Martin Agency collected 800 completed surveys from a targeted group of vacation travelers in the US.