Executive Team

Vivek Bhaskaran

Founder and CEO

Vivek Bhaskaran is the founder and CEO of QuestionPro, one of the industry's leading providers of web-based research technologies.... His life motto is simple - “The two things that drive me every day are motorcycles and client success!” In 2008, his startup made Inc. Magazine's list of the fastest-growing private companies, ranking 25th among business-service providers. Since that time, Vivek has never looked back by spearheading both the product and global expansion of QuestionPro. He continues to play a key role in defining the company’s strategy, technology and leadership in the industry. You’ll often find Vivek on the road visiting our clients and helping them strategize and design solutions to their ever-evolving research and business objectives.

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Erik Koto

COO

Erik Koto joined QuestionPro in 2010 to lead the operations and strategic vision of the company.... Erik brings over 15 years of digital and analytical leadership to QuestionPro and has worked with companies such as Chase, Nokia, Ford, Microsoft, and Dell to create award-winning customer-centric online experiences and products that support it. A self-described 'data junkie', Erik brings a deep background in predictive analytics and a passion for quantitative, research-based decisions making. Erik completed a Bachelor's degree in Operations Engineering from the University of Michigan, and an MBA from the University of Washington.

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Sanja Licina, Ph.D.

President, QuestionPro Workforce

Sanja believes that there is a tremendous opportunity to help people feel happier at work by making them better connected to their companies..., to their colleagues, and to feel the passion to make a difference. She is the President or Workforce at QuestionPro, where she collaborates with organizations globally to help them build a stronger relationship with their employees and create a culture that workers love to be a part of, making it a win-win both for the people and the business.

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Dan Fleetwood

President, Research & Insights Platform

Dan Fleetwood is President of Research and Insights at QuestionPro, one of the industry's leading providers of web-based research technologies.... As President of Research and Insights, he plays a key role defining the research technology and innovation that QuestionPro provides to continue to be a leader in the research insights technology industry. He has 15+ years of market research experience and is passionate about the role that software plays in helping businesses. Dan believes that software can help companies get better feedback, uncover actionable insights, and ultimately develop better products and services.

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Anup Surendran

VP, Product and Engineering

Often referred to as the Yoda of QuestionPro, Anup Surendran joined QuestionPro in 2013 as QuestionPro’s VP of Product and Engineering.... He oversees product management, software development, and the technological architecture for the organization. Anup’s wealth of wisdom and problem-solving abilities comes from 20 years of experience serving Fortune 500 companies as a software solution and product architect - blueprinting what is needed to deliver high-quality experiences. He believes in empowering businesses and their key stakeholders by providing awesome client solutions and products that get things done.

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Ken Peterson

President, QuestionPro Customer Experience

Ken Peterson has over two decades of experience in the marketing research, retail, technology, hospitality and transportation industries with a recent focus on Big Data... Business Insights, and SaaS deployments. This ties in with his long history of P&L responsibility and detailed understanding of improving business operations. He has had the privilege of helping clients in retail, hospitality, technology, travel, sports and media better understand how to make use of the vast quantities of data that is now available, but often underutilized and misinterpreted. He enjoys delivering relevant insights, fact-based execution and bottom-line results.

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Valerie Peck

Managing Director

Valerie is a senior executive with several startups under her belt. She has deep experience in the CEM space as well in developing new products/practices at companies such as... Pacific Bell, KPMG, PwC and StorageTek. Valerie’s focus as CEO is to be the main evangelist, cheer leader and deal-maker for SuiteCX. She has over 25 years of experience in building new businesses and making them profitable.

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John Johnson

VP, Customer Success and VP Government

John Johnson is the face QuestionPro and leads the Customer Success team.... With over 13 years of market research industry experience, John knows exactly how important it is to find a trusted survey partner who “gets you.” His team works tirelessly to drive project success by building genuine relationships and continuously providing smart solutions that result in long-term partnerships. As a passionate advocate for our customers, John will stop at nothing to ensure that projects are delivered on time and with meaningful insights. “Teamwork makes the dream work” is what John lives and breathes each day and every customer his team works with is an important part of his customer success philosophy.

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Andres Muguira

Managing Director, QuestionPro Latin America

Andres Muguira brings an incredible mix of energy, resourcefulness, and over 10 years of experience in sales, marketing and business strategy to QuestionPro.... He currently leads our initiatives towards becoming the top survey software in the Latin American market. Prior to joining the company, at the age of 21, Andres started a successful entertainment company by raising over $3 million dollars in funding and had the pleasure of working with international artists including Pitbull, Shakira, LMFAO, Flo-Rida, Sean Kingston.

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Sindhu Sreenath

Managing Director, MENA (Middle East and North Africa)

Sindhu Sreenath is a seasoned business and technology leader with over 10 years of experience in managing product teams and building strategy across platforms.... She has led cross-functional IT and core teams at Intel to enable solutions for companies including Lenovo, Microsoft and Samsung. She holds certifications in Project Management (PMP), Risk Management (PMI-RMP), Agile Scrum (CSPO) and Lean Six Sigma (Green Belt). Sindhu balances her life with a thirst for travel and a passion for sports. She has represented her country in Rugby competitions and enjoys a good game of basketball when not at work.

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Aseem Badshah

Managing Director, UK, Ireland, South Africa, Canada & Japan

Aseem Badshah first cut his teeth in the West Coast start-up scene of the US. Prior to joining QuestionPro UK in 2019, he was renowned for his entrepreneurial spirit...As Founder & CEO of Socedo in Seattle he led the web application specialising in lead generation to a funding of $2.5 million with a roster of clients including Microsoft, Lenovo and Google. Aseem was also Founder & CEO of the full-service marketing and lead generation agency Uptown Treehouse in LA for 9 years. His wealth of experience in sales, marketing and leadership is driving QuestionPro’s strategy in the UK and beyond.

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Vivek Bhaskaran

Founder and CEO

Erik Koto

COO

Sanja Licina, Ph.D.

President, QuestionPro Workforce

Dan Fleetwood

President, Research & Insights Platform

Anup Surendran

VP, Product and Engineering

Ken Peterson

President, QuestionPro Customer Experience

Valerie Peck

Managing Director

John Johnson

VP, Customer Success and VP Government

Andres Muguira

Managing Director, QuestionPro Latin America

Sindhu Sreenath

Managing Director, MENA (Middle East and North Africa)

Aseem Badshah

Managing Director, UK, Ireland, South Africa, Canada & Japan

QuestionPro in your language

Awards & certificates

The Experience Journal