Video survey

What is a video survey?

A survey with one or more embedded videos as questions or answer option is known as a video survey. Since embedding videos in surveys became a possibility, it has been a hot trend in the market research industry to use a video question in the surveys. You can embed videos from YouTube or Vimeo if you have the embed code. In every sense, a video survey is much like any traditional survey questionnaire.

By creating surveys with video, add a human touch and make them more engaging. Videos can easily grab the attention of respondents and hence, help to increase the overall response rate. There are various ways to ask questions using video survey like asking questions in the beginning of the video, embedding questions at a regular interval in the video, adding a short introduction in the beginning and asking questions at the end of the video, etc

Remember, video is a visual media; hence, video question delivers a lot of information in a short period, which otherwise is not possible with the textual question. Surveys with video can grab the attention of the respondents very easily and hold it for a longer time as compared to textual questions.

QP TIP 1: QuestionPro supports uploading all types of video files. However, the video will be visible to the respondents only if they have a browser with all plugins installed necessary to view the media without any issues. Therefore, it is a better practice to upload a custom video to an online video streaming site like YouTube and use the video URL for embedding video in the survey.

Example of a video survey

Many online quizzes contain video questions. You can show respondents a video clip and ask them questions based on it. Another example can be online training website running video courses. They can request for students' feedback at the end of the course.

Uses of a video survey

• Feedback survey: It can be anything, product feedback, service feedback, employee feedback, or any other feedback. A video question ensures scalable, real-time, and authentic feedback.
• Market research survey: Suppose you are launching a new product in the market, an introductory video explaining the features and unique attributes to the respondents is a good idea to connect with respondents instantaneously.

QP TIP 2: The three video formats widely used and well supported are:MP4 = MPEG 4 files with H264 video codec and AAC audio codec (Chrome, Firefox, IE, Edge, Safari), WebM = WebM files with VP8 video codec and Vorbis audio codec (Chrome, Firefox), and Ogg = Ogg files with Theora video codec and Vorbis audio codec (Chrome, Firefox).

Advantages of embedding a video in survey

• Get reliable feedback: By putting a video question in your feedback survey, you opt for a time-effective method of getting honest feedback. A video question helps in offering human experience while engaging with the respondents and gathering real-time feedback.
• Increased response rate: As the video question is visually appealing, informative, engaging, and easily understandable, you get access to a much broader audience willing to participate in the survey.
• Bring stories to life: Adding a video where customers are sharing their story in their own words via self-recorded testimonials add authenticity and truthfulness to your surveys. You can view their body language and expressions, understand tone of voice and identify happy customers.
• Flexibility and optimization: With the latest technological evolution, people take surveys on a variety of devices. When you add a video in a survey, it is by default optimized for the screen size of the device from which the respondent is participating in the survey.
• Connect with customers: Video has always been the preferred channel of receiving information. By adding a video in your surveys, you get a chance to connect with your customers emotionally and mentally. A video is not just about the visuals, but the voice filled with emotions. The excitement, caution, empathy, anger, happiness, and all other emotions make the video easily understandable.

QP TIP 3: If you are adding a third-party video, you are requested to obtain copyright clearance from the video owner the include the relevant media in your survey. We will not entertain any queries arising from third parties related to copyright infringement. We will pass such queries to the institution holding the QuestionPro account.

How to embed a video in your surveys

Check out our 'surveys with video' help document for a better understanding of how it works.