What is Agile Product Management? A Comprehensive Guide (2021)


Agile product management, in simple terms, is the process of creating products using the Agile process combined with various other techniques. This works on the traditional product management that is integrated with concepts of agile development of products. This way, the long-term projects are converted to development cycles that are shorter than usual. This article will briefly discuss the agile product development process, its principles, pros, and cons.

  1. What Is Agile Product Management?
  2. Principles and Practices With Agile Product Management
  3. Roles And Responsibilities When Working In An Agile Environment
  4. What Is Agile Product Lifecycle?
  5. Pros And Cons Of Agile Product Development Process

1. What Is Agile Product Management?

The answer to the question of what is agile product management is- boosting the development of a product and arranging certain tasks that are essential for product development. This methodology ensures that the developer working on the product considers the programs’ important parts, the topmost priority to be carried out first. Agile product development methodology involves product vision, roadmap, lifecycle, and product backlog to help guide product development.

2. Principles and Practices With Agile Product Management

Agile Product management software is what helps with getting to know the agile product development techniques. One needs to be flexible when working as a product manager within an agile environment. Various practices are there that can help one with the agile product development process.

A) Setting The Correct Strategy For The Product

One needs to set up a strategy that helps with product development and management when working in an agile environment—a product as a vision which is needed to be paved in a long term direction. The product managers working under the development of the product helps setting up the long term vision of the product that is being developed. To help give the product the correct direction, one needs to work closely with the clients. This will help the developers work with proper research of the market and help align the overall business objectives.

B) Knowing What The Customer Needs

The product needs to comply with the requirements of the customers. Customers set the main goal of the product, and the product developer must work following that. Customers demands delivering the product quickly. Also, one must go with the client’s feedback and work accordingly to get what they required.

C) Creating A Roadmap

When developing a program, it is essential to have a roadmap that defines the strategic plan and the goal of the product that is to be developed. You need to set the commitments to the product development monthly or weekly. The roadmap leads to the end goal of the product working in the short term.

D) Prioritizing The Features Of The Product

When working towards Agile product management, one needs to prioritize the product they are working on. This will help the developer know what to build and when. This is all possible with continuous prioritizing of the features.

3. Roles And Responsibilities When Working In An Agile Environment

When working by agile product development methodology, there will be various roles that you will be introduced to. Below are some important roles and responsibilities that you will come across when working towards agile product management.

A) Development Team

A development team is a group of people working towards the core development of the product, including its features. People working in the development team have various skills, including development, designing, testing, and on-time delivery.

B) Product Owner

When a product is developed by the development team working on it, it is the product owner who maximizes the product’s value.

C) Scrum Master

The scrum master is the leader of the team, which is responsible for guiding the team. They help with training the team to know various agile techniques. They guide the team with various techniques required to complete the development of the product.

D) Stakeholders

Stakeholders can be anyone who is affected by the development of the software.

4. What Is Agile Product Lifecycle?

Agile product lifecycle indicates various steps that come in between the development of the product. This includes guidelines, which help with continuing the process of product development. This also helps with knowing what type of products can be successful in the market.

A) Introduction

This is the first stage of the agile product lifecycle. During this stage, the product is first introduced in the market. During this stage, the first version of the product is introduced in the market. This is the stage where the product is first introduced to the customers. The products introduced during this stage can have various bugs and issues, which will be fixed over time.

B) Growth

During this stage, various versions of the products are introduced. When talking about the phone company, they will launch various phones while will provide phones meeting the market standards to compete out various other phones available in this price range.

C) Maturity

During this phase, your product is easily available to the customers. Customers already know what they are buying. During this phase, you will meet competitors who will try to find your product’s loopholes to get your marketplace. This is the stage where you have to fix even the smallest bugs that your competitors can target against you.

D) Decline

During this stage, you will know which products you are getting profits from the market and which products are not. During this stage, you cut on the product who are not getting enough sales or not earning enough profit and focus on the one that does so.

5. Pros And Cons Of Agile Product Development Process

Some various pros and cons are associated with the agile product development process.


  • The process is flexible. This makes it easier to adapt to all the new changes predicted by the clients. Adding or deleting new requirements gets easier this way.
  • It takes lesser time for the product to reach the market. The product gets available to the customers as soon as its first version is released. One need not wait for the product to reach the final version until it is finally released to the market.
  • Let’s have better communication within the team as well as with the clients. This requires one to work under a team, and all the teams work together to get the product delivered faster.


  • It’s hard to predict the future of the product until it reaches its final stage.
  • The final product is not released first. This means that all the versions of the products released in between will have errors and bugs, and users are most likely not to like it until it is bug-free.


This is what agile product development methodology means. Following the guide above will help you understand the process better and help you get along with developing the products faster by using various agile product management techniques. Also, it will help you get along with agile lifecycle management.

Interested to learn all about Product Management from the best minds in the industry? Check out our Product Management Course. This 6-month-long program takes place online through live instructor-led sessions. It is the only program in India that offers the ‘Bring Your Own Product (BYOP)’ feature so that learners can build their product idea into a full-blown product, and go through an entire Product Development lifecycle. Not only this, but this is the only program in India with a curriculum that conforms to the 5i Framework. Post completion, learners receive a joint certification from the Indian Institute of Management, Indore, and Jigsaw Academy. 

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