Routledge Companions are prestige, impactful collections of original contributions, expertly curated by leading scholars.
Routledge Companions in Marketing, Advertising and Communication features comprehensive authoritative volumes on a range of established and emerging topics in marketing, consumer behaviour, brand management, corporate reputation, public relations, and advertising. A global and inclusive series, these books reflect a wide range of academic perspectives and disciplinary diversity.
Individually, each book in the series provides a comprehensive research tool. Collectively, the series represents a unique resource for researchers, postgraduate students and reflective practitioners.
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By Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P. Bagozzi
January 09, 2023
This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading ...
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By Donnalyn Pompper, Katie R. Place, C. Kay Weaver
October 31, 2022
Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a ...
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By Krzysztof Kubacki, Lukas Parker, Christine Domegan, Linda Brennan
August 25, 2022
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the...
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By Oriol Iglesias, Nicholas Ind, Majken Schultz
April 29, 2022
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, ...
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By Pauline Maclaran, Lorna Stevens, Olga Kravets
February 25, 2022
This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research....
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By Bodo B. Schlegelmilch, Russell S. Winer
December 09, 2020
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the ...
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By Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, Rohit Varman
October 15, 2018
The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate ...
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By Michael R. Solomon, Tina M. Lowrey
September 26, 2017
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom ...
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By Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra
September 22, 2016
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile...
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By Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
July 13, 2016
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original ...
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By D.G. Brian Jones, Mark Tadajewski
January 28, 2016
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this ...
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By Gordon Foxall
September 08, 2015
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the ...
