The food and agricultural industries are experiencing changes that, in many ways, are as profound as those of the industrial revolution in 19th century continental Europe. There are commercial challenges related to the globalisation of food production, food technology, retailing and distribution; social and environmental challenges related to growth in world population and changes in our planet's climate; and there are changing attitudes amongst consumers towards factory farming, food safety, movements such as organics or free trade, and an increased level of activism enabled by new communication technologies. The Food and Agricultural Marketing Series aims to explore these issues in a rigorous and yet very applied manner and from the perspective of food and agribusiness communicators; brand managers, policy makers, or members of the media reporting. The series brings together the best original research from around the world and offers commentary and practical advice on its implications and applications. The objective is to provide readers with the understanding of the opportunities and risks associated with the industry and the confidence to communicate with and engage consumers and others in the food supply chain in an authoritative, ethical and effective way.
By Martin K. Hingley, Adam Lindgreen
August 23, 2018
Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much you understand ...
Edited
By Adam Lindgreen, Martin K. Hingley, Robert J. Angell, Juliet Memery
August 17, 2016
This research anthology explores the concept of food production and supply, from farm gate to plate, bringing together contemporary thinking and research on local, national, and global issues from a stakeholder perspective. A Stakeholder Approach to Managing Food includes a number of sections to ...
Edited
By Adam Lindgreen, Martin Hingley, Paul Custance
January 28, 2010
Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce....
By Martin K. Hingley, Adam Lindgreen
June 19, 2009
Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam ...
